Dollars and Cents / CASE STUDY № 04
THE INSIDE SCOOP

Everyone says 'AI.' Almost nobody means the same thing.

The term 'ai' makes people want to roll their eyes and tune out. But ChatGPT is just the start and the end looks insane. 

Common Cents
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What actually happened

'AI' went from a technical term to a marketing sticker slapped on everything from chatbots to spreadsheets. A lot of what's sold as 'AI' is ordinary software with a buzzword attached.

Why it happened

Hype attracts money. Saying 'AI' can raise funding, lift a share price, or close a sale, so there's a strong incentive to use the word loosely, whether or not there's much substance behind it.

How it hit your wallet

People are making real decisions, buying tools, investing, changing how they work, based on a word they can't define. Learning to ask 'what does this actually do?' protects your time and your money.